Krajčírstvo Aťa: the first site I ever built still wins local search
A website for my mother's tailoring business in Banská Bystrica: the first website I ever built, in plain HTML and CSS, rebuilt this year with AI to modern standards. It's still her main source of new customers.
Fourteen years running
My mother has run a tailoring business in Banská Bystrica since 1999, alterations and repairs, hemming, zippers, and made-to-fit work out of Podlavice. Fourteen years ago I built her a website: my first, in plain HTML and CSS, taught to myself for the occasion.
It kept running, largely unchanged, ever since.
Rebuild it properly, not patch it again.
Fourteen years of small fixes had left it behind current standards, especially on mobile. This year I rebuilt it with AI as a collaborator: same content and voice, current standards, mobile-first.
What the site does
It's a simple site on purpose: who my mother is, what she does, and how to reach her. Alterations and repairs of all kinds: hemming, taking in and letting out, patching, zipper replacement, plus curtains and made-to-order work on request.
The rebuild kept that voice intact, written for actual customers in the area rather than for keywords, and modernized everything underneath it.
Skills this shows
The rebuilt site, mobile-first, with the same service list and voice the business has used for years.
Why this one matters
This is the project I'd point to first. It's not the most technically complex thing I've built, but it's the one with the clearest, longest-running result: real bookings, still happening, from a website that started as a learning project.
Still the business's main source of new customers.
The site consistently ranks first for the regional tailoring keywords that matter, and most new customers who find it that way become returning ones.
Local search is still where most new customers find the business first.
Also the brand
Beyond the site, I designed the logo and the visual identity it runs on: the sewing-machine mark, the color and material direction, and the small icon set used across the site for the three steps of a typical order.
From rough sketch to the mark still on the site today, and the material and color direction behind it. Click to enlarge.
Have something worth building?
I'm interested in senior product, product design and hybrid leadership roles.